The World International Freight Forwarding Alliance Expo (WIFFA EXPO) is the world's first industry exposition originating from international freight forwarding. It serves as a comprehensive platform where logistics service providers connect with suppliers and purchasers, featuring AI-empowered business scenarios and multiple thematic investment promotion sessions.
Now in its 21st edition in 2026, the WIFFA EXPO has been held for 20 consecutive editions since its inception. The Expo brings together over 80,000 exhibitors, business visitors, and distinguished guests from more than 100 countries and regions, with an exhibition area of 50,000 m² and over 2,000 standard booths.
The WIFFA EXPO is more than a venue—it is a living ecosystem. Through its platform, AI, big data, and cultural exchange, it integrates resources, enables connections, and drives new models. It links freight forwarding with logistics, trade, shipping, customs, technology, finance, and cross-border e-commerce into a seamless value chain—delivering integrated logistics solutions. It powers industrial belts going global, and creates new opportunities for international logistics firms to reach premium markets, win high-value orders, and secure strategic clients.
The WIFFA EXPO is jointly organized by the China Federation of Logistics and Purchasing (CFLP) and ShippingChina.com, and has been filed with and approved by the relevant government authorities.
The WIFFA Expo spans five days
Day 1: Pre-Exhibition Thematic Sessions
- Roundtable Sessions
- Closed Sessions
- Opening Gala
- Banquet
Days 2–4: Exhibition & Concurrent Events
- Exhibition Opening Ceremony
- Thematic Forums
- Pitch Sessions
- Signing Ceremonies
- Achievement Release Sessions
- Media & Press Conferences
- Overseas 1-on-1 VIP Business Interaction
- 1+N Interaction Session
- CEO Talk
- Live Cultural Performances
- WIFFA Ningbo Night Carnival
- Night Cultural Tours
Day 5: Logistics Culture Festival
- Port and Shipping Facility Tour
- Hiking Event
- WIFFA Running Club Event
- Corporate Site Visits
- Cultural Tour
WIFFA EXPO Key Business Sectors
Overseas Sector, Shipper Sector, Freight Forwarding Sector, Cross-border E-commerce Logistics Sector, Shipping and Port Sector, Logistics Sector, New Energy Sector, Finance Sector, Technology Sector, Culture Sector, Education Sector, Talent Sector, Service Sector, and Government Affairs Sector.
In the new era of Industry 4.0, WIFFA EXPO is embracing unprecedented opportunities. Over the next five years, the exhibition area is planned to reach 100,000 m², with branch expos to be established both domestically and internationally, positioning it as a globally influential Chinese shipping and logistics brand event.